When asked why you want to leave a successful freelance/contract career, don’t be honest and respond,
“Well, in the background I’ve got a husband muttering ‘budget, budget, budget’. Honestly, though, the girly answer is that I’m tired of having to buy a new wardrobe every few months. The way one dresses for corporate SF is very different than a game design company on the peninsula.” I did go on to blather about how those are just reflections of a desire for stability, but more than that, I’m excited about their work and would love to be involved. Blah, blah blah.
When asked what your process is, START by talking about needing to know the end from the beginning and design with those targets and goals in mind. Don’t stumble along with, “I always start out sketching on paper. I find I’m more creative that way.”