He LOVED the direction I'd gone with Idea Two, but was a bit disappointed with the concept roughs for Idea One as they didn't yet have the 'wow' factor he wanted. I wasn't worried. The Illustrator part was just for adjusting complicated text placement. Next I took those elements into Photoshop and used spray paint brushes to generate art that looked like it had been painted onto a cement wall. The poster feels very rough and hand made. For Idea Two, I also brought it into Photoshop and added texture.
Five minutes after I sent the final art, the phone rang.
"I LOVE you!" he exclaimed, "These are perfect. I just showed them to the design intern and told him that you are who he wants to be when he grows up."
This morning we discussed the RFP that I'm working on through Tuesday. During the conversation he mentioned, "I went through the office yesterday showing people my rough comp, what you sent from Illustrator and the final art. I told everyone, 'This is the genius I came here to work with, this is how I want things to go! My crappy comp, a solid concept back and then a final that hits it out of the park."
What a great way to start the day!